Pokémon GO revenue breakdown reveals Niantic is making $70 million per month

Although it’s not as popular as it was when it first launched in the summer of 2016, Pokémon GO is still incredibly successful today. Players worldwide are spending more than $2 million per day in the game, with an estimated $1.8 billion spent in the game’s lifetime of two years and counting. The following information comes from intelligence firm Sensor Tower in regard to specific details:

While the fervor has subsided in the 24 months since that game-changing day, players worldwide continue to spend more than $2 million per day in their quest to catch those original Pokémon and the dozens that have been added since launch. This has led to the game reaching $1.8 billion in player spending, according to the latest Sensor Tower Store Intelligence estimates, having crossed the $1 billion milestone in January 2017.

While the time has passed when Pokémon GO was the world’s No. 1 earning app—something it managed to be on iPhone for a staggering 74 consecutive days during the summer of 2016—it remains a top 10 app by revenue, ranking at No. 9 overall for the month of June, when it grossed an estimated $70 million worldwide.

As of today, the game is in the App Store’s top 10 grossing charts on 21 countries, including the U.S., Great Britain, Germany, and Canada. It’s No. 14 on Japan’s top grossing iPhone app chart.

The United States and Japan lead all-time player spending in the game, accounting for 34 and 28 percent of its revenue across the App Store and Google Play, respectively. Germany, Great Britain, and Taiwan round out its top first countries at 5 percent, 4 percent, and 3 percent of revenue, respectively.

Google Play has accounted for the largest portion of Pokémon GO’s revenue at 58 percent, with the App Store making up the remaining 42 percent of spending.

Source: SensorTower.com

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