Compared to its competitors, Nintendo had the most-seen TV game ads from June 16 to July 15, 2018, with millions of impressions. Read on below to learn more:
Nintendo has surged ahead of King (June’s leader, now in third place) as well as Warner Bros. Games to take the lead with over a quarter, or 438.6 million, of the industry’s impressions. Nintendo is in the lead now over King thanks to 15 commercials that aired over 3,700 times. Its most-seen spot (for the Switch) was “Mario Tennis Aces: Swing Into Action,” with 107.9 million impressions. As usual, the company focused on reaching a family-friendly audience, with high impressions across networks including Cartoon Network, Disney Channel, and Nick, and during shows such as Teen Titans Go!, The Amazing World of Gumball, and SpongeBob SquarePants.
https://www.youtube.com/watch?v=YgDIfdVUz3M
Source: VentureBeat.com
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