Eurogamer: Okay, so something else I wanted to talk about, on a completely different topic, was Meltan. It had a really unusual reveal, it was really exciting for us to try and figure out what was going on, on the day. When it was discovered in the network traffic of Pokémon Go, shortly before it appeared in game, was that a leak? Or was that intentional, so a reveal disguised as a leak, to intentionally get people excited?
Junichi Masuda: [Laughs] That was planned.
So actually yeah we tried really hard on this one – we didn’t even tell company players, so even some of us were surprised when this came out as well, so only a few people know about the plan in advance so it really was a well-kept secret.
So normally I don’t really post on Twitter things about new Pokémon or Pokémon that are featured or more often encountered in Pokémon Go on specific days – but on the day Meltan was released it was community day and there was Chikorita was the Pokémon of the day, and then 15 minutes before Meltan was set to be released I tweeted “oh, everyone hurry up and catch your Chikorita you’ve only got 15 minutes left!” [laughs] which was… out of the ordinary.
Eurogamer: We’ll make a point of paying more attention to your tweets! So when you decided to reveal it that way – as far as I know it’s never been done this way before, particularly with it first being available in a non-mainline game – when was that first thought up, and who’s idea was it to do it that way?
Junichi Masuda: So in terms of who made the decision, so it was TCPI’s PR team and Niantic, and also myself who got together and started talking about it, and really we were thinking about how we wanted people to first lay eyes on Meltan, and how to kind of make it appear like a cute Pokémon right from the start, so some people might look at it, if it were handled the wrong way, as “oh it’s like a gross Pokémon”, but they had it appear in Pokémon Go, kind of moving around, doing it’s thing, and then you know, people would be like “Ooh, what’s this now?!” And we thought that was the best way to kind of have Meltan first appear to the world.
Eurogamer: Can you answer how we can catch it yet?
Junichi Masuda: So, well this info will actually be released on the 10th of October, but you know, we’ll tell you know – you’re under embargo, so you know don’t go talking about it at the bar or whatever! [laughs].
So, after you transfer Pokémon from Pokémon Go to Pokémon Let’s Go, you’ll receive a Mysterious Box in Go, and then f you open that box, for a limited time, you’ll be able to encounter Meltan.
Eurogamer: Is it possible to transfer Meltan back to Let’s Go?
PR clarifies: Yes, via the usual method.
Eurogamer: And is there only one that you have, so it’s either in Go or Let’s Go, or can you have multiple and have it in both?
Junichi Masuda: So you can have lots of Meltan at once, is the basic answer, but as you know this is the first time that we have had a Pokémon make its debut in a game that’s not the main series games, but Pokémon Go, so it’s pretty special.