Nintendo has once again managed to garner more than a billion of impressions from its TV ads, specifically from the period during November 2018. Read on below for more specifics:
Nintendo is once again in second place, chalking up nearly $20.4 million on 19 spots which ran over 7,500 times, resulting in almost 1.2 billion TV ad impressions. The largest share of the spend ($5.8 million), was on the latest edition to the Pokemon franchise, new Nintendo Switch games “Pokemon: Let’s Go, Pikachu! And Pokemon: Let’s Go, Eevee!” The brand took a holistic approach with these ads, prioritizing networks like Adult Swim, Nick, and Comedy Central, while airing during shows such as SpongeBob SquarePants, South Park, and The Loud House.
Source: VentureBeat.com
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