China-based media company Tencent recently gained the Chinese government’s approval to sell the Nintendo Switch in the country. “Nintendo must work with a partner to enter the China market so it is no surprise that it has partnered with Tencent, the largest games company in the world, to distribute the Switch in Mainland China,” said Daniel Ahmad, an analyst at Niko Partners. “This move will please investors who have been asking about whether Nintendo will enter China, the world’s largest gaming market, for some time.”
“China has a complicated regulatory environment and it is worth noting that consoles were only unbanned in 2014 after 14 years,” Ahmad added. “Nintendo is currently going through the approval process and whilst the news today is a positive sign, the company still needs to receive approval from China’s Certification Commission….Nintendo and Tencent will also need to submit each game for approval in China and ensure the games comply with content regulations. This too is a lengthy process and means that it will take some time before Nintendo can build up a large library of official games in China.”
Source: GameDaily.biz
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