Nintendo has once again managed to garner billions of impressions from its TV ads, specifically from the period during the entirety of 2019. Read on below for more specifics:
“Although Nintendo’s spend for 2019 (est. $46 million) was less than half that of both PlayStation and Xbox its ads generated 3.07 billion TV ad impressions — which goes to show that spend and impressions don’t always go hand-in-hand. The key difference? The relative cost of advertising during programming that companies prioritized.”
“Many developers are shifting their focus towards releasing more massive gaming experiences, which means fewer releases overall,” said Ed Tomasi, the cofounder and managing director at esports lifestyle company Subnation. “While the community can still expect cyclical sports releases like NBA2K, FIFA and Madden, this overall move towards the franchise model with additional transmedia experiences similar to the film industry will most likely result in a more drastic fluctuation of advertising spend on a year by year basis.”
“Unsurprisingly, the gaming industry overall spent the most on sports programming, with the NFL leading the way (estimated $61.2 million, a 14.62% increase from 2018) — almost twice as much as the NBA and three times as much as college football. But in fifth place for programming with the biggest outlay is SpongeBob SquarePants — driven mostly by Nintendo, which spent about $7.08 million advertising during the kids’ series. By comparison, the second-place brand for spend during SpongeBob was Warner Bros. Games with a relatively modest $283,000.”
Source: VentureBeat.com
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