Video: Watch Ash participate in An Electrifying Hoenn Semi-Final to celebrate National Ash Ketchum Day

As part of its ongoing efforts to promote all things related to the beloved and immensely-popular Pokémon franchise, The Pokémon Company has shared special content dedicated to Ash Ketchum from Pokémon the Series. The company has also called yesterday, September 15, National Ash Ketchum Day:

An Electrifying Hoenn Semi-Final | #NationalAshKetchumDay

Spin those hats backwards, Trainers—we’re celebrating the anniversary of Ash’s Alola League win! Going forward, September 15th will be known as #NationalAshKetchumDay!

In the Hoenn League, Ash faces off against Tyson for a chance to enter the final four—and the ensuing battle is shocking! ⚡

Pokémon commentators Gabby Snyder and Kenny Wisdom have the postgame analysis, and you won’t want to miss a second!

Video: Watch Ash’s First League Battle in Pokémon the Series for National Ash Ketchum Day

Video: Watch Ash Fight Fire with Fire in Johto in honor of National Ash Ketchum Day

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