As part of its ongoing efforts to promote every single Pokémon out there, The Pokémon Company has shared special content dedicated to Pinsir:
Did you know? These Pokémon judge one another based on pincers. Thicker, more impressive pincers make for more popularity with the opposite gender. This Pokémon clamps its pincers down on its prey and then either splits the prey in half or flings it away.
Source: The Pokémon Company
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