Pokémon at Licensing Expo 2022
Pokémon is one of the most popular and successful entertainment properties in the world, encompassing video games, apps, the Pokémon Trading Card Game (TCG), animation, movies and Play! Pokémon competitive events, as well as licensed merchandise spanning gaming, toys, apparel and accessories, designer collaborations, tech gear, home décor and more.
The Pokémon Company International (TPCi) has returned to Licensing Expo following its global 25th anniversary and campaign, which propelled the brand with major collaborations and promotions, such as Levi’s, Converse, Baccarat, McDonald’s, General Mills and OREO. Combined with a massive P25 Music program featuring some of the world’s most well-known artists including Katy Perry, Post Malone and J Balvin, the Pokémon franchise continued its legacy of being at the forefront of popular culture and being sought out for collaboration. In its 25th anniversary year, Pokémon was the top-selling toy property in the US, driven by its popular Pokémon TCG and licensed merchandise.1 Pokémon was also recognized as the License of the Year in 2022 at the annual Toy of the Year Awards.
Stemming from the strength of the Pokémon brand and strong momentum during the anniversary, TPCi is continuing to expand its award-winning licensing programs with partnerships and products that appeal to fans across generations, especially as those who grew up with Pokémon are now parents introducing their children to the brand. Examples include:
▪ Toys and Collectibles: Licensees like Jazwares, Mattel, Funko, Build-A-Bear Workshop and The Wand Company are continuing to expand following Pokémon’s 25th anniversary, as partners add more to their growing lineup of official merchandise. For example, this year Mattel will be releasing the new MEGA CONSTRUX Motion Pikachu, which is available to demo at the Pokémon booth at Licensing Expo.
▪ Gaming Accessories: Significant growth across the Pokémon TCG and video games has resulted in more product releases from licensees like Ultra PRO and PowerA. Fans can look forward to new Pokémon TCG expansions, such as the Pokémon GO set inspired the popular mobile game launching on July 1, 2022, and the new Pokémon Scarlet and Pokémon Violet core RPG titles launching in late 2022.
▪ Apparel and Fashion Accessories: Following recently released apparel and accessory collaborations with partners like Irregular Choice, MARKET and Longchamp, TPCi is continuing to expand licensed apparel and accessories to delight fans of all ages in 2022 and beyond, including a new partnership with Hanna Andersson.
In addition, Pokémon Center, the official e-commerce arm of TPCi and premier destination for official Pokémon merchandise in the US, UK and Canada, is continuing to develop its lineup of unique, high-quality products and special collaborations. Recent partnerships have included Outdoor Research, OMOCAT, BE@RBRICK and more.
- License of the Year 2022 Toy of the Year Awards
- Overall Licensed Property of the Year 2022 Australian Toy Association Awards
- “Poste Italiane for Pokémon” – Best Kids Licensing Project Bologna Licensing Awards 2022
- Best Gaming Licensed Property 2021 UK Licensing Awards
- Licensor of the Year 2021 Licensing Awards France 1
Source: The NPD Group/U.S./Total Toys/Retail Tracking Service/JAN-DEC 2021/Dollars
- More than 380 million video games have been shipped worldwide, making Pokémon one of the most successful gaming franchises of all time.2
- The mobile game sensation Pokémon GO has received more than one billion downloads globally since launching in July 2016.3
- The Pokémon TCG is one of the most popular trading card games in the world and has been shipped to 76 countries and regions in 13 languages. 4
- The Pokémon animated television series features more than 1,000 episodes spanning 24 seasons, and there are 23 animated Pokémon movies to date. Pokémon animation has aired in 183 countries and regions in over 30 languages.
- Pokémon global retail sales totaled $5.1 billion in 2020.5
2 The Pokémon Company, through March 2021
3 Niantic Inc., 2018
4 The Pokémon Company, through March 2021
5 The Pokémon Company, June 2021
©2022 Pokémon. ©1995–2022 Nintendo / Creatures Inc. / GAME FREAK inc. TM, ®, and characters are trademarks of Nintendo.
Source: The Pokémon Company International