The Pokémon Company International has entered into a definitive agreement to acquire Excell Brands, a U.S.-based distributor and category management service provider specializing in trading cards and collectibles. The move signals a strategic push to strengthen Pokémon’s distribution network and retail presence across key markets. By bringing Excell Brands in-house, the company aims to streamline operations and enhance how products are stocked and managed at retail. The acquisition underscores continued investment in the long-term growth of the Pokémon Trading Card Game and related merchandise.
The Pokémon Company International enters into agreement to acquire Excell Brands, a US distributor and category management service provider of trading cards and collectibles
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