Official English website and details now live for Pikachu Outbreak 2018 and first-ever Eevee Outbreak

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A total of 1,500 Pikachu will take over Yokohama’s streets for the annual Pikachu Outbreak festival. For its fifth anniversary this year, fans can also expect a longer day-to-night event, complete with special digital effects in line with this year’s theme “Science is Amazing,” which will mark the debut of the first-ever Eevee Outbreak. Held from August … Continue reading Official English website and details now live for Pikachu Outbreak 2018 and first-ever Eevee Outbreak

The Pokémon Company teams up with Miyoshino to promote Pokémon the Movie: Everyone’s Story in Sapporo, Japan

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The Pokémon Company has teamed up with Miyoshino for a massive campaign to promote Pokémon the Movie: Everyone's Story in Sapporo, Japan. The campaign, which is running until September 2, allows Miyoshino visitors to take photos alongside Lugia. Customers who purchase select dishes will receive a special card for them to enter in a drawing … Continue reading The Pokémon Company teams up with Miyoshino to promote Pokémon the Movie: Everyone’s Story in Sapporo, Japan

Game Freak‘s Junichi Masuda takes selfies with the adorable Pikachu and Eevee Pokémon filters

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Game Freak‘s Junichi Masuda has decided to get in on some Pikachu filter action, complete with Pikachu’s ears, nose and bright-red cheeks. Masuda has also posed with the adorable Eevee filter. To see how he looks with these particular filters, check out the image above. For a limited time, an official Pikachu Lens on Snapchat allowed users to see how they'd look … Continue reading Game Freak‘s Junichi Masuda takes selfies with the adorable Pikachu and Eevee Pokémon filters

New Pokémon mini figures for Pikachu feature summer beach theme

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The Pokémon Company has unveiled a new batch of summer-themed toys featuring none other than Pikachu. This new lineup consists of 10 different figurines, encouraging fans to collect them all. Other Pokémon that can be spotted include Eevee and Sandygast playing with Pikachu on the sand at the beach. This new line is now available … Continue reading New Pokémon mini figures for Pikachu feature summer beach theme

New Seasons Pikachu and Eevee Summer plush line now available at Pokémon Center and Amazon Japan

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The Pokémon Company has released new batch of summer-themed Pokémon products in Japan. The official Seasons Pikachu and Eevee Summer line consists of two plushies for Pikachu and Eevee riding on top of a 30cm Wailord floaty above water. This set of merchandise is now available to purchase at the official Pokémon Center and Amazon … Continue reading New Seasons Pikachu and Eevee Summer plush line now available at Pokémon Center and Amazon Japan

Full details, website and new merchandise revealed for Pikachu Outbreak: Science is Amazing from August 10 to August 16, 2018

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A total of 1,500 Pikachu will take over Yokohama’s streets for the annual Pikachu Outbreak festival. For its fifth anniversary this year, fans can also expect a longer day-to-night event, complete with special digital effects in line with this year’s theme “Science is Amazing.” Held from August 10 to 16, Pikachu Outbreak 2018 will include a night … Continue reading Full details, website and new merchandise revealed for Pikachu Outbreak: Science is Amazing from August 10 to August 16, 2018

New summer 2018 menu now available at the Pokémon Cafe for a limited time

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A new summer 2018 menu is now available for a limited time at the official Pokémon Cafe in Tokyo, Japan. The items on the menu are part of the recently-launched Pokémon's Tropical Sweets line. Menu items include Eevee's favorite plate for 1706 yen, Eevee's pancake for 1706 yen, Snorlax Loco Moco for 1598 yen, Ditto's … Continue reading New summer 2018 menu now available at the Pokémon Cafe for a limited time

Pokémon the Movie: Everyone’s Story pop-up stores now available in Japan

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The Pokémon Company has teamed up with Japanese manufacturer Small Planet to open various pop-up stores in Japan to promote Pokémon the Movie: Everyone's Story. These stores are now open for a limited time at a number of different locations, including Tempozan Market Place in Osaka and the Tokyu Department Store in Tokyo. Customers can … Continue reading Pokémon the Movie: Everyone’s Story pop-up stores now available in Japan