Pokemon GO estimated to have added over 144 billion steps to physical activity in the US

A study has found that Pokemon GO is estimated to have added more than 144 billion steps to physical activity in the U.S. "We studied the effect of Pokémon Go on physical activity through a combination of large-scale wearable sensor data with search engine logs and showed that the game leads to significant increases in … Continue reading Pokemon GO estimated to have added over 144 billion steps to physical activity in the US

Pokemon GO study finds that the game’s retention rate is still strong

A study has found that although Pokemon GO isn't as popular as it was when it first went out of the gate, the game's retention rate is still pretty strong. In the U.S., Pokemon GO is currently the most popular smartphone game in terms of monthly active users - ahead of Candy Crush Saga, Words … Continue reading Pokemon GO study finds that the game’s retention rate is still strong