Throughout 2026, The Pokémon Company will host “Day Out” and “Night Out” experiences, Day Out events will feature family-friendly activities, Night Out events will be tailored for longtime fans who grew up with Pokémon

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The Pokémon Company International is rolling out Day Out and Night Out experiences throughout 2026 as part of the franchise’s 30th anniversary celebration. Day Out events are built for families and younger fans, with hands-on activities, games and low-key ways to explore the Pokémon world together. Night Out events shift the vibe toward longtime fans … Continue reading Throughout 2026, The Pokémon Company will host “Day Out” and “Night Out” experiences, Day Out events will feature family-friendly activities, Night Out events will be tailored for longtime fans who grew up with Pokémon

With Super Bowl LX, The Pokémon Company officially kicks off yearlong “What’s Your Favorite?” campaign to commemorate the franchise’s 30th anniversary

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With Super Bowl LX The Pokémon Company officially kicked off its yearlong “What’s Your Favorite?” campaign to commemorate the franchise’s 30th anniversary during its big-game commercial, asking fans to think about their favorite Pokémon while showcasing stars like Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan and Young Miko with their chosen … Continue reading With Super Bowl LX, The Pokémon Company officially kicks off yearlong “What’s Your Favorite?” campaign to commemorate the franchise’s 30th anniversary

Video: Official Pokémon Super Bowl LX commercial commemorates the 30th anniversary of Pokémon and features Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan and Young Miko sharing their favorite Pokémon

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Pokémon kicked off its 30th anniversary with an official Super Bowl LX commercial titled “What’s Your Favorite,” featuring a global mix of stars like Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan and Young Miko sharing their favorite Pokémon. Gaga belts out a line with Jigglypuff while Trevor Noah gushes over Psyduck, … Continue reading Video: Official Pokémon Super Bowl LX commercial commemorates the 30th anniversary of Pokémon and features Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan and Young Miko sharing their favorite Pokémon

The Pokémon Company will debut a new Super Bowl LX commercial today, February 8, to commemorate the 30th anniversary of Pokémon, check out the official teaser trailer here

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The Pokémon Company is set to debut a special 30th anniversary commercial during Super Bowl LX on Sunday, Feb. 8, as part of its yearlong Pokémon 30 celebration. The spot is expected to highlight three decades of the franchise and bring nostalgic, fan-focused moments to one of the biggest broadcast events of the year. A … Continue reading The Pokémon Company will debut a new Super Bowl LX commercial today, February 8, to commemorate the 30th anniversary of Pokémon, check out the official teaser trailer here

The Pokémon Company will debut a new Super Bowl LX commercial this Sunday, February 8, to commemorate the 30th anniversary of Pokémon, check out the official teaser trailer here

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The Pokémon Company is set to debut a special 30th anniversary commercial during Super Bowl LX on Sunday, Feb. 8, as part of its yearlong Pokémon 30 celebration. The spot is expected to highlight three decades of the franchise and bring nostalgic, fan-focused moments to one of the biggest broadcast events of the year. A … Continue reading The Pokémon Company will debut a new Super Bowl LX commercial this Sunday, February 8, to commemorate the 30th anniversary of Pokémon, check out the official teaser trailer here

Super Bowl LVI: The Pokémon Company says to keep your eye on the ball today and Ball Guy hopes both teams have fun

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Back in 2018, The Pokémon Company compared the Super Bowl game at the time to an epic battle between Braviary and Tornadus. This particular matchup managed to confuse fans, who thought Braviary could essentially be representing either team playing tonight. Meanwhile, The Pokémon Company has returned to the scene for Super Bowl LVI with a new … Continue reading Super Bowl LVI: The Pokémon Company says to keep your eye on the ball today and Ball Guy hopes both teams have fun

Valve president Gabe Newell praises the Pokémon franchise, says it’s more valuable than the Super Bowl, Harry Potter and any of Valve’s products

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During a recent media event, Valve president Gabe Newell spoke about the Pokémon franchise while discussing the company’s future plans. Here’s what Newell said about the franchise's longstanding success: “When you look at post-Magic the Gathering, for us there are a couple of certain interesting points along the way like the sort of designers and … Continue reading Valve president Gabe Newell praises the Pokémon franchise, says it’s more valuable than the Super Bowl, Harry Potter and any of Valve’s products

The Pokémon Company compares Super Bowl 2018 to an epic battle between Braviary and Tornadus

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The Pokémon Company is comparing today's Super Bowl game to an epic battle between Braviary and Tornadus. This particular matchup is actually confusing fans, who think Braviary could essentially be representing either team playing tonight. Maybe that was an intentional move? Regardless, Super Bowl LII pits the Philadelphia Eagles against the New England Patriots. Who … Continue reading The Pokémon Company compares Super Bowl 2018 to an epic battle between Braviary and Tornadus