Niantic paid Prince Royce to promote Pokémon GO

As part of its ongoing efforts to heavily promote Pokémon GO, Niantic is continuing to team up with celebrities to promote the immensely-popular mobile game. Celebrities that Niantic paid to run ads for Pokémon GO include Jimmy Kimmel, Guillermo Rodriguez, Justice Smith, Jenna Fischer and Prince Royce:

My #PokemonGO lookalike is Pidgeot 🤣 We have similar hairstyles but y’all know who wears it better 😉 Who’s your Pokémon GO lookalike? #ad

Source: @PokemonGoApp