Pokémon is the absolute biggest media franchise in the world

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Pokémon has been around since 1996 and has always been one of the most recognizable entertainment brands throughout the world. Even though it’s more than 20 years old, its popularity continues to grow at a significant pace. In fact, the Pokémon franchise is now regarded as the highest-grossing media franchise ever with more than $59 billion … Continue reading Pokémon is the absolute biggest media franchise in the world

Pokémon and Mario are among the top kids licenses in total US market

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Pokémon and Mario are among the top kids licenses in total U.S. market, according to new data from The NPD Group. Video games, electronics and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S. This is on par with the volume represented by toys, which is the number-one … Continue reading Pokémon and Mario are among the top kids licenses in total US market