Pokémon and Mario are among the top kids licenses in total US market

Pokémon and Mario are among the top kids licenses in total U.S. market, according to new data from The NPD Group. Video games, electronics and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S. This is on par with the volume represented by toys, which is the number-one … Continue reading Pokémon and Mario are among the top kids licenses in total US market