The Pokémon Company teams up with Ito En for special summer 2018 campaign in Japan

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The Pokémon Company has teamed up with Japanese manufacturer Ito En for another Pokémon-themed collaboration in Japan. Available now until September 28, 2018, this partnership comes in the form of a new promotional campaign that gives Ito En customers a chance to win exclusive Pokémon prizes. These prizes are selected based on stickers you can … Continue reading The Pokémon Company teams up with Ito En for special summer 2018 campaign in Japan

Nintendo had the second most-seen TV game ads during June 2018 with more than 461 million impressions

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Compared to its competitors, Nintendo had the second most-seen TV game ads during June 2018 with more than 461.1 million impressions. Read on below to learn more: Nintendo was the industry’s second-biggest spender, shelling out an estimated $7.3 million for 15 ads that ran over 3,700 times and generated 461.1 million TV ad impressions. The … Continue reading Nintendo had the second most-seen TV game ads during June 2018 with more than 461 million impressions

Pokémon’s Tropical Sweets Ditto charm, Chef Pikachu and Waitress Pikachu merch revealed for Pokémon Cafe

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The Pokémon Company has unveiled a new batch of merchandise for the permanent Pokémon Cafe in Tokyo, Japan. This includes a decorated Ditto charm from the new Pokémon’s Tropical Sweets line. The Ditto charm can be sold as part of a bundle with three Pokémon Cafe clear files. There's also a special bundle featuring Chef … Continue reading Pokémon’s Tropical Sweets Ditto charm, Chef Pikachu and Waitress Pikachu merch revealed for Pokémon Cafe

Nintendo had the third most-seen TV game ads during June 2018 with more than 373 million impressions

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Compared to its competitors, Nintendo had the third most-seen TV game ads during June 2018 with more than 373 million impressions. Read on below to learn more: In third place is Nintendo with 18 spots that aired over 3,300 times, racking up 373 million impressions. The spot with the most impressions (133.3 million) was “Best … Continue reading Nintendo had the third most-seen TV game ads during June 2018 with more than 373 million impressions

Massive Pokémon summer 2018 campaign takes place at Pokémon Centers and Pokémon Stores from July 21 to September 2 in Japan

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The Pokémon Company has announced a massive summer 2018 event for Pokémon fans in Japan. From July 21 to September 2, fans can visit Pokémon Center and Pokémon Store locations throughout the country to take part in a variety of Pokémon-themed activities and games. For a limited time, fans can try Pokémon Ga-Olé and learn … Continue reading Massive Pokémon summer 2018 campaign takes place at Pokémon Centers and Pokémon Stores from July 21 to September 2 in Japan

New Pokémon Summer Life line features Pikachu plushies, Snorlax, Rowlet, backpacks and more

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The Pokémon Company has unveiled a brand-new summer-themed line of merchandise, appropriately called Pokémon Summer Life. Set to launch on July 13 at the official Pokémon Center and Amazon Japan, this new line consists of various Pokémon with tools and clothes fit for the summer. These include stuffed Pikachu dolls with outdoor apparel, Snorlax in … Continue reading New Pokémon Summer Life line features Pikachu plushies, Snorlax, Rowlet, backpacks and more

Nintendo teams up with Disney on a new show called Nintendo Switch Family Showdown for Disney Channel, Disney XD and DisneyNOW

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Calling all families! Apply to compete in Disney Channel?s Nintendo Switch Family Showdown contest Are you a family that loves Nintendo and wants to show off your skills in various Nintendo games? If so, you can enter for a chance to win the Disney Channel presents Nintendo Switch Family Showdown contest and be one of four families … Continue reading Nintendo teams up with Disney on a new show called Nintendo Switch Family Showdown for Disney Channel, Disney XD and DisneyNOW

Nintendo spent $8.6 million on TV advertising and generated 427.3 million impressions in May 2018

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Nintendo spent about $8.6 million on TV advertising in May 2018, managing to generate 427.3 million impressions during the month. Read on below to learn more: With a total estimated budget of about $8.6 million, Nintendo overtook long-time chart topper PlayStation this time around. The company aired 10 commercials over 4,000 times, generating 427.3 million … Continue reading Nintendo spent $8.6 million on TV advertising and generated 427.3 million impressions in May 2018