New Nintendo Switch Mario Choose One Bundle available now in stores as of today, March 10, in celebration of MAR10 Day

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March 10 is officially known as MAR10 Day – when Nintendo encourages people of all ages to enjoy a host of heartfelt and joyous activities to honor one of the most iconic video game characters of all time. Official mashups between Mario and Pokémon include the inventive Mario Pikachu line, featuring a wide range of Pokémon posing … Continue reading New Nintendo Switch Mario Choose One Bundle available now in stores as of today, March 10, in celebration of MAR10 Day

Happy MAR10 Day 2023!

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March 10 is officially known as MAR10 Day – when Nintendo encourages people of all ages to enjoy a host of heartfelt and joyous activities to honor one of the most iconic video game characters of all time. Official mashups between Mario and Pokémon include the inventive Mario Pikachu line, featuring a wide range of Pokémon posing … Continue reading Happy MAR10 Day 2023!

Video: Super Smash Bros. Ultimate director Masahiro Sakurai explains how to lower the barrier to entry for competitive games

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=1ggw9xXbzig Do Competitive Games Have to Be Complex? [Game Essence] Competitive games tend to be rather complicated. The same goes for Smash Bros. … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai explains how to lower the barrier to entry for competitive games

Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about his struggles with dry eyes

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=0VaLAZeMJnE Games and Eye Strain [Grab Bag] In today's Grab Bag episode, I'll talk about my struggles with dry eyes. Though they have … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about his struggles with dry eyes

Add more to your gameplay with paid DLC in Nintendo Switch games like Pokémon Scarlet and Violet, Super Smash Bros. Ultimate and much more

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New DLC called The Hidden Treasure of Area Zero has been revealed for Pokémon Scarlet and Violet. Read on below to learn more Add more to your gameplay with paid DLC! Have you ever reached the end credits of a game and thought to yourself, “Self, that game was fantastique* and I wish there was … Continue reading Add more to your gameplay with paid DLC in Nintendo Switch games like Pokémon Scarlet and Violet, Super Smash Bros. Ultimate and much more

Nintendo reveals official plans for MAR10 Day including new Nintendo Switch Mario Choose One Bundle arriving in stores starting on March 10, 2023

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March 10 is officially known as MAR10 Day – when Nintendo encourages people of all ages to enjoy a host of heartfelt and joyous activities to honor one of the most iconic video game characters of all time. Official mashups between Mario and Pokémon include the inventive Mario Pikachu line, featuring a wide range of Pokémon posing … Continue reading Nintendo reveals official plans for MAR10 Day including new Nintendo Switch Mario Choose One Bundle arriving in stores starting on March 10, 2023

Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about how no matter how good your game is, it may as well not exist if you don’t invest in marketing

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=iwOgFiJNCoU Marketing is Multiplicative [Marketing] It's time to introduce a new category: Marketing! No matter how good your game is, it may as … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about how no matter how good your game is, it may as well not exist if you don’t invest in marketing

Video: Super Smash Bros. Ultimate director Masahiro Sakurai takes a deliberate look at Visual Effects in Slow Motion

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=353K_6kPqeE Visual Effects in Slow Motion [Effects] The effects I've discussed so far are all present in the visuals of games, so if … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai takes a deliberate look at Visual Effects in Slow Motion