Pokémon GO's first Valentine's Day event was not as successful as the game's popular Halloween event last year. During the recent in-game event, players spent $5.75 million on in-app purchases across the nine-day period, a 16 percent rise when compared to the previous nine days. Interestingly, Valentine's Day itself proved to be the least lucrative … Continue reading Pokémon GO Valentine’s Day event generates less than half the revenue of Halloween
Pokémon GO Valentine’s Day event generates less than half the revenue of Halloween