Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about how no matter how good your game is, it may as well not exist if you don’t invest in marketing

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=iwOgFiJNCoU Marketing is Multiplicative [Marketing] It's time to introduce a new category: Marketing! No matter how good your game is, it may as … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about how no matter how good your game is, it may as well not exist if you don’t invest in marketing

Video: Super Smash Bros. Ultimate director Masahiro Sakurai takes a deliberate look at Visual Effects in Slow Motion

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=353K_6kPqeE Visual Effects in Slow Motion [Effects] The effects I've discussed so far are all present in the visuals of games, so if … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai takes a deliberate look at Visual Effects in Slow Motion

Video: Super Smash Bros. Ultimate director Masahiro Sakurai discusses the follow-through period of recovery that follows certain animations such as attacks in games

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=cIB0BUe6Ihk Follow-Throughs Make the Impact [Animation] The follow-through is the period of recovery that follows certain animations such as attacks. The real takeaway … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai discusses the follow-through period of recovery that follows certain animations such as attacks in games

Nintendo announces official partnership with Generation Esports to add Super Smash Bros. Ultimate, Mario Kart 8 Deluxe and Splatoon 3 to their competitive offerings for middle schools this spring season

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Nintendo has teamed up with Generation Esports to bring competitive fun to participating middle schools. Read on below to learn more: We’re excited to share an official partnership with @JoinGenEsports , adding #SmashBrosUltimate, #MarioKart 8 Deluxe, and #Splatoon3 to their competitive offerings for middle schools this spring season! Generation Esports is proud to announce our … Continue reading Nintendo announces official partnership with Generation Esports to add Super Smash Bros. Ultimate, Mario Kart 8 Deluxe and Splatoon 3 to their competitive offerings for middle schools this spring season

Video: Super Smash Bros. Ultimate director Masahiro Sakurai explains why all games need rewards and how designers need to come up with ways for players to spend or use them

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=SpwQkNzNsXk Consider Rewards First [Game Essence] All games need rewards, but simply having them isn't enough. You also need ways for players to … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai explains why all games need rewards and how designers need to come up with ways for players to spend or use them

Video: Super Smash Bros. Ultimate director Masahiro Sakurai explains the concept of Meteos via an animated proposal that he put together

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=snHecpmPeJs Meteos [Game Concepts] Officially, my credit in Meteos is listed as "game design." My goal was to create a puzzle game with … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai explains the concept of Meteos via an animated proposal that he put together

Video: Super Smash Bros. Ultimate director Masahiro Sakurai goes into the mindset a game designer might need

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=3qEKNxp_-Qs Say No to Slow! [Design Specifics] Players are busy people! They value their free time! They don't want to wait for the … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai goes into the mindset a game designer might need

Video: Super Smash Bros. Ultimate director Masahiro Sakurai explains how creators have to compete with new releases as well as with countless works from the past

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=EhcitspNMuI Competing with the Past [Grab Bag] With all the subscription services available nowadays, consumers have a tremendous amount of media available at … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai explains how creators have to compete with new releases as well as with countless works from the past