Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about marketing and how a game’s title and packaging should tell players what to expect when they dig in

Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=tb6GJUvJGpM Paint an Accurate Picture of Your Game [Marketing] Let's say you buy a nice burger, only to find out it's cake when … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about marketing and how a game’s title and packaging should tell players what to expect when they dig in

Video: Super Smash Bros. Ultimate director Masahiro Sakurai shares development secrets of the original Kirby for the 100th episode of his YouTube channel

Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=ZUY2AtBD6Sk Development Secrets of the Original Kirby [Grab Bag] This is the 100th episode! And the release date of Kirby's Dream Land. To … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai shares development secrets of the original Kirby for the 100th episode of his YouTube channel

Video: Masahiro Sakurai gives a tour through several stages from Super Smash Bros. Ultimate

Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=lvYN7JciOdk An Up-Close Look at Smash Bros. Stages [Graphics] This time, we'll take a tour through several stages from Smash Bros. Ultimate. As … Continue reading Video: Masahiro Sakurai gives a tour through several stages from Super Smash Bros. Ultimate

Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about how his Weekly Famitsu column, Think About the Video Games, ran for 18 years and 9 months

Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=ff7HadWHTJo How I Stuck With My Column [Work Ethic] My Weekly Famitsu column, Think About the Video Games, ran for 18 years and … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about how his Weekly Famitsu column, Think About the Video Games, ran for 18 years and 9 months

Video: Super Smash Bros. Ultimate director Masahiro Sakurai discusses a study that found that players feel anxiety after defeating an opponent and relief when they themselves are defeated

Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=vDEJ0sXw8Ks Dying Comes as a Relief? [Game Essence] A study found that players feel anxiety after defeating an opponent, and relief when they … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai discusses a study that found that players feel anxiety after defeating an opponent and relief when they themselves are defeated

Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about what it was like experiencing the Family Computer and the NES back in its heyday

Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=PHBKYrnIUmY The Family Computer (and the NES) [Grab Bag] Without the Famicom (and NES), the video game industry might have grown in an … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about what it was like experiencing the Family Computer and the NES back in its heyday

Video: Super Smash Bros. Ultimate director Masahiro Sakurai discusses why praising players is the right thing to do

Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=fryDyXROp8A Praise the Player! [Planning & Game Design] People play games to feel good! Don't hold back on praising them at every step … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai discusses why praising players is the right thing to do