Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about how no matter how good your game is, it may as well not exist if you don’t invest in marketing

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=iwOgFiJNCoU Marketing is Multiplicative [Marketing] It's time to introduce a new category: Marketing! No matter how good your game is, it may as … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai talks about how no matter how good your game is, it may as well not exist if you don’t invest in marketing

Video: Super Smash Bros. Ultimate director Masahiro Sakurai takes a deliberate look at Visual Effects in Slow Motion

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=353K_6kPqeE Visual Effects in Slow Motion [Effects] The effects I've discussed so far are all present in the visuals of games, so if … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai takes a deliberate look at Visual Effects in Slow Motion

Video: Super Smash Bros. Ultimate director Masahiro Sakurai discusses the follow-through period of recovery that follows certain animations such as attacks in games

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=cIB0BUe6Ihk Follow-Throughs Make the Impact [Animation] The follow-through is the period of recovery that follows certain animations such as attacks. The real takeaway … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai discusses the follow-through period of recovery that follows certain animations such as attacks in games

Nintendo announces official partnership with Generation Esports to add Super Smash Bros. Ultimate, Mario Kart 8 Deluxe and Splatoon 3 to their competitive offerings for middle schools this spring season

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Nintendo has teamed up with Generation Esports to bring competitive fun to participating middle schools. Read on below to learn more: We’re excited to share an official partnership with @JoinGenEsports , adding #SmashBrosUltimate, #MarioKart 8 Deluxe, and #Splatoon3 to their competitive offerings for middle schools this spring season! Generation Esports is proud to announce our … Continue reading Nintendo announces official partnership with Generation Esports to add Super Smash Bros. Ultimate, Mario Kart 8 Deluxe and Splatoon 3 to their competitive offerings for middle schools this spring season

Video: Super Smash Bros. Ultimate director Masahiro Sakurai explains why all games need rewards and how designers need to come up with ways for players to spend or use them

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=SpwQkNzNsXk Consider Rewards First [Game Essence] All games need rewards, but simply having them isn't enough. You also need ways for players to … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai explains why all games need rewards and how designers need to come up with ways for players to spend or use them

Slowpoke wishes Pokémon fans a happy… New Year?

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You can now celebrate Valentine’s Day with special episodes of Pokémon the Series on Pokémon TV. Read on below to learn more: Pink Pokémon Permeate Pokémon TV Ash and Pikachu meet Pokémon that are pretty (and powerful) in pink in a collection of Pokémon the Series episodes. You’ll be tickled pink when you see the latest collection of Pokémon … Continue reading Slowpoke wishes Pokémon fans a happy… New Year?

The Pokémon Company creates new Pokémon-themed Valentine’s Day cards and puns starring Orthworm and more

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You can now celebrate Valentine’s Day with special episodes of Pokémon the Series on Pokémon TV. Read on below to learn more: Pink Pokémon Permeate Pokémon TV Ash and Pikachu meet Pokémon that are pretty (and powerful) in pink in a collection of Pokémon the Series episodes. You’ll be tickled pink when you see the latest collection of Pokémon … Continue reading The Pokémon Company creates new Pokémon-themed Valentine’s Day cards and puns starring Orthworm and more

Video: Super Smash Bros. Ultimate director Masahiro Sakurai explains the concept of Meteos via an animated proposal that he put together

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Super Smash Bros. Ultimate director Masahiro Sakurai has started a new YouTube channel called "Masahiro Sakurai on Creating Games." Check out the latest batch of uploaded content via the embedded video below: https://www.youtube.com/watch?v=snHecpmPeJs Meteos [Game Concepts] Officially, my credit in Meteos is listed as "game design." My goal was to create a puzzle game with … Continue reading Video: Super Smash Bros. Ultimate director Masahiro Sakurai explains the concept of Meteos via an animated proposal that he put together